Why Most Revenue POCs Fail

Proof of concept has become a ritual in enterprise software.
But in revenue systems, it’s increasingly the wrong kind of proof.

Most POCs demonstrate interfaces, workflows, or UI paths. They show that something can connect, render, or trigger. What they rarely prove is whether real revenue behavior can actually execute — end to end — under real constraints.

That gap is why so many “successful” POCs still lead to delayed programs, scope creep, and missed expectations once implementation begins.

The hidden flaw in revenue POCs

Traditional revenue POCs usually start inside ERP or depend on ERP integration. That seems logical — ERP is where revenue is recorded. But it creates an immediate problem.

ERP systems are optimized for stability, not experimentation. Any proof that depends on ERP teams, sandboxes, or integrations inherits their timelines, constraints, and risk posture.

As a result, POCs are forced to simplify:

• Fewer participants

• Reduced approval logic

• Static pricing assumptions

• Mock fulfillment paths

• Limited observability

What gets proven isn’t execution. It’s survivability inside the ERP process.

Why ERP-first proof slows learning

When proof requires ERP:

• Integration becomes the bottleneck

• Scope becomes political

• Risk moves upfront

• Speed disappears before learning begins

For CFOs and CIOs, this creates a familiar paradox: you’re asked to commit teams, timelines, and transformation dollars before you’ve seen real execution behavior.

That’s not proof. That’s hope.

What real proof actually looks like

To truly validate revenue execution, proof must operate at production depth.

That means:

• End-to-end revenue interactions, not isolated steps

• Real participants — buyers, sellers, approvers, partners

• Explicit rules, constraints, and decisions

• Governed execution paths

• Observable metrics and outcomes

If revenue behavior isn’t modeled, governed, and run — it isn’t proven.

Proving execution without ERP dependency

There is a different approach.

Instead of proving revenue inside ERP, execution can be modeled and run in its own governed layer — independent of systems of record.

This allows teams to:

• Prove real execution behavior without integrations

• Validate complexity without simplification

• Learn quickly without involving ERP teams

• Carry the execution model forward after proof

ERP can still be integrated later — when and if it makes architectural sense. But proof no longer depends on it.

Speed doesn’t come from shortcuts. It comes from modeling depth.

Why this matters now

61% of SAP ECC customers still haven’t moved to S/4HANA — more than a decade after release.

Waiting for ERP transformation to validate revenue change is no longer realistic. Enterprises need a way to move forward safely, regardless of where they are in their ERP journey.

Real proof reduces risk. It creates confidence. And it ensures that when organizations do commit, they do so with clarity — not assumptions.

Proof before commitment

If revenue execution is going to shape your architecture, it should be proven safely — before it reshapes your org chart, budgets, or timelines.

That’s what proving execution in days makes possible.

Learn more about viax POCs