How a revenue execution layer creates value at every stage of the SAP journey
Modernize revenue execution without waiting for S/4HANA—and without increasing cost, risk, or disruption.
How a revenue execution layer creates value at every stage of the SAP journey
Modernize revenue execution without waiting for S/4HANA—and without increasing cost, risk, or disruption.


The SAP journey is not a moment—it’s a continuum
For most enterprises, the SAP journey is not a clean before-and-after transition. It’s a multi-year continuum shaped by legacy investments, ongoing operations, acquisitions, divestitures, and changing business priorities.
Some parts of the business are still running on ECC. Others may be piloting S/4HANA. Many organizations are operating hybrid landscapes with parallel systems and overlapping timelines.
The problem is that business expectations don’t pause for transformation programs. Revenue models continue to evolve. Markets shift. Customers demand new buying experiences.
When modernization is tied too tightly to a single ERP milestone, value gets delayed—and risk gets concentrated.
Why revenue execution is where SAP programs break down
SAP systems are excellent systems of record. They were not designed to be systems of continuous change.
Over time, revenue execution logic becomes embedded across:
ECC customizations
SAP BRIM and monetization extensions
SAP BTP applications and workflows
CPQ and commerce platforms layered around SAP
This logic defines how revenue actually behaves—pricing, eligibility, approvals, policies, and exceptions—but it is scattered and tightly coupled to specific systems.
ERP programs don’t create this problem.
They expose it.
As organizations prepare for S/4HANA, they discover:
Execution logic duplicated in multiple places
Customizations that are expensive to migrate
“Temporary” solutions that became permanent
Clean core goals that conflict with business reality
Revenue execution becomes the largest source of scope, cost, and risk.
Why we created a revenue execution layer
We created viax after seeing the same pattern repeat across SAP-centric enterprises.
No matter the industry or starting point, revenue execution logic kept accumulating in places it didn’t belong:
Customizations inside ECC
CPQ and commerce platforms stretched beyond their intent
Integrations and workflows quietly holding business logic
Each effort made sense in isolation. Together, they created a fragmented execution model that was expensive to change, risky to migrate, and impossible to govern holistically.
We realized the issue wasn’t SAP, S/4HANA, or any single tool. The issue was that revenue execution had no dedicated place to live. It was embedded everywhere, owned nowhere, and forced to move at the pace of the slowest system.
We recognized that without separation, modernization was not possible without severe disruption, risk and cost.
Value across every stage of the SAP journey
Speed, freedom, and de-risking are the core benefits of the viax revenue execution layer—and they create value regardless of where an organization is in its SAP roadmap.
Before S/4HANA
Enterprises can modernize revenue execution now:
Improve pricing, quoting, and customer-facing processes
Reduce pressure to customize ECC further
Extract execution logic before it becomes migration scope
Value is delivered immediately, while future complexity is reduced.
During S/4HANA programs
The execution layer stabilizes revenue while the backend changes:
Revenue behavior remains consistent as systems transition
Migration scope is reduced to core record-keeping processes
Program risk decreases as fewer customizations move forward
Transformation becomes safer and more predictable.
After S/4HANA
The execution layer protects the clean core:
New revenue models don’t require ERP re-customization
Execution logic evolves without destabilizing SAP
Innovation continues without restarting transformation cycles
S/4HANA remains clean, upgradeable, and resilient.
Why this matters to CFOs
For CFOs, SAP transformations are measured in cost, return, and risk.
A revenue execution layer:
Accelerates time to value without waiting for ERP milestones
Reduces capitalized customization and migration scope
Preserves optionality in timing and investment decisions
Improves ROI on existing SAP investments
Instead of concentrating risk into a single transformation event, value is delivered incrementally and predictably.
Why this matters to CIOs
For CIOs, the challenge is architectural integrity under constant change.
A revenue execution layer:
Makes clean core achievable, not aspirational
Separates execution logic from systems of record
Reduces technical debt before and during migration
Establishes a clear boundary for future change
Execution becomes governable, observable, and reusable—without turning SAP into a bottleneck.
A better sequencing strategy for SAP transformation
This approach is not about avoiding S/4HANA.
It’s about sequencing transformation intelligently.
Execution-first modernization allows:
Business change to proceed at market speed
ERP transformation to proceed at operational speed
Risk to be distributed instead of concentrated
The smartest SAP programs don’t force the business to wait.
They decouple revenue execution so transformation can move at the pace the enterprise requires.
The SAP journey is not a moment—it’s a continuum
For most enterprises, the SAP journey is not a clean before-and-after transition. It’s a multi-year continuum shaped by legacy investments, ongoing operations, acquisitions, divestitures, and changing business priorities.
Some parts of the business are still running on ECC. Others may be piloting S/4HANA. Many organizations are operating hybrid landscapes with parallel systems and overlapping timelines.
The problem is that business expectations don’t pause for transformation programs. Revenue models continue to evolve. Markets shift. Customers demand new buying experiences.
When modernization is tied too tightly to a single ERP milestone, value gets delayed—and risk gets concentrated.
Why revenue execution is where SAP programs break down
SAP systems are excellent systems of record. They were not designed to be systems of continuous change.
Over time, revenue execution logic becomes embedded across:
ECC customizations
SAP BRIM and monetization extensions
SAP BTP applications and workflows
CPQ and commerce platforms layered around SAP
This logic defines how revenue actually behaves—pricing, eligibility, approvals, policies, and exceptions—but it is scattered and tightly coupled to specific systems.
ERP programs don’t create this problem.
They expose it.
As organizations prepare for S/4HANA, they discover:
Execution logic duplicated in multiple places
Customizations that are expensive to migrate
“Temporary” solutions that became permanent
Clean core goals that conflict with business reality
Revenue execution becomes the largest source of scope, cost, and risk.
Why we created a revenue execution layer
We created viax after seeing the same pattern repeat across SAP-centric enterprises.
No matter the industry or starting point, revenue execution logic kept accumulating in places it didn’t belong:
Customizations inside ECC
CPQ and commerce platforms stretched beyond their intent
Integrations and workflows quietly holding business logic
Each effort made sense in isolation. Together, they created a fragmented execution model that was expensive to change, risky to migrate, and impossible to govern holistically.
We realized the issue wasn’t SAP, S/4HANA, or any single tool. The issue was that revenue execution had no dedicated place to live. It was embedded everywhere, owned nowhere, and forced to move at the pace of the slowest system.
We recognized that without separation, modernization was not possible without severe disruption, risk and cost.
Value across every stage of the SAP journey
Speed, freedom, and de-risking are the core benefits of the viax revenue execution layer—and they create value regardless of where an organization is in its SAP roadmap.
Before S/4HANA
Enterprises can modernize revenue execution now:
Improve pricing, quoting, and customer-facing processes
Reduce pressure to customize ECC further
Extract execution logic before it becomes migration scope
Value is delivered immediately, while future complexity is reduced.
During S/4HANA programs
The execution layer stabilizes revenue while the backend changes:
Revenue behavior remains consistent as systems transition
Migration scope is reduced to core record-keeping processes
Program risk decreases as fewer customizations move forward
Transformation becomes safer and more predictable.
After S/4HANA
The execution layer protects the clean core:
New revenue models don’t require ERP re-customization
Execution logic evolves without destabilizing SAP
Innovation continues without restarting transformation cycles
S/4HANA remains clean, upgradeable, and resilient.
Why this matters to CFOs
For CFOs, SAP transformations are measured in cost, return, and risk.
A revenue execution layer:
Accelerates time to value without waiting for ERP milestones
Reduces capitalized customization and migration scope
Preserves optionality in timing and investment decisions
Improves ROI on existing SAP investments
Instead of concentrating risk into a single transformation event, value is delivered incrementally and predictably.
Why this matters to CIOs
For CIOs, the challenge is architectural integrity under constant change.
A revenue execution layer:
Makes clean core achievable, not aspirational
Separates execution logic from systems of record
Reduces technical debt before and during migration
Establishes a clear boundary for future change
Execution becomes governable, observable, and reusable—without turning SAP into a bottleneck.
A better sequencing strategy for SAP transformation
This approach is not about avoiding S/4HANA.
It’s about sequencing transformation intelligently.
Execution-first modernization allows:
Business change to proceed at market speed
ERP transformation to proceed at operational speed
Risk to be distributed instead of concentrated
The smartest SAP programs don’t force the business to wait.
They decouple revenue execution so transformation can move at the pace the enterprise requires.
Previous Resource
Next Resource
About viax
viax is the revenue execution layer for enterprises navigating complex systems and constant change. We help organizations separate revenue logic from systems of record so they can modernize customer-facing processes, extend legacy ERP investments, and simplify future migrations—without disrupting the business.
Execute revenue change with confidence.
Explore how revenue execution works across real enterprise environments.
See viax in action
Execute revenue change with confidence.
Explore how revenue execution works across real enterprise environments.
See viax in action
Execute revenue change with confidence.
Explore how revenue execution works across real enterprise environments.
See viax in action
