The six-year wait problem
A Fortunte 500 medical device manufacturer in the Growing & Emerging Markets region faced a classic enterprise dilemma in 2021: their distributors needed self-service ordering capabilities immediately, but SAP told them they couldn't deploy Order Management System functionality until their S/4HANA migration was complete.
The migration timeline? 2021 to 2027. Six years.
Their alternative options were equally unappealing:
Build a custom distributor portal (expensive, would duplicate ERP functionality, high maintenance burden)
Heavily customize SAP Commerce (would've disrupted the S/4 program, massive cost and complexity)
Wait six years and continue processing orders via fax, email, and phone calls
None of these were acceptable. Customer service headcount would continue growing. Distributor satisfaction would remain poor. The business would fall further behind competitors.
The false choice between migration and transformation
Most enterprises believe they face a binary choice during ERP modernization:
Option A: Wait until migration is complete, then modernize business processes
Delays business outcomes by years
Continues customer pain during the wait
Requires maintaining legacy processes longer
Misses market opportunities
Option B: Implement new capabilities on legacy ERP, then re-implement on S/4
Pay twice for the same capability
Disrupt customers during cutover
Extend project timelines
Double the implementation risk
This company rejected both options.
A third path: transform during migration
Instead of choosing between transformation and migration, the company introduced viax as an execution layer over both ECC and S/4HANA.
Launch distributor self-service immediately - Full order placement through shipment tracking, pricing calculation, and product availability without waiting for S/4
Migrate sales orgs incrementally - As each sales organization moved from ECC to S/4 (sales org by sales org over six years), viax integrations simply redirected to the new ERP instance
Maintain zero distributor disruption - Distributors experienced no changes as the underlying ERP transitioned beneath them
Achieve business outcomes years ahead - By 2024 (50% through the migration), they'd already eliminated manual order entry, reduced CS load, and improved distributor satisfaction
How shared execution enabled coexistence
The key insight: order management doesn't care which ERP system performs the fulfillment, as long as the business process remains consistent.
Master Data In:
Product catalog from PIM
Customer master from ERP (ECC or S/4, depending on sales org)
Pricing records from ERP (ECC or S/4, depending on sales org)
Real-Time Capabilities (viax-native):
Pricing execution in viax using ERP pricing records (no real-time ERP calls)
Product availability execution in viax ATP capabilities (by sales org + product)
Order status and delivery date estimates
Customer-specific catalog enforcement (regulatory compliance for medical devices)
Integration Pattern:
Sales orgs on ECC → viax integrates to ECC
Sales orgs on S/4 → viax integrates to S/4
During cutover → integration endpoint changes, business process doesn't
Business outcomes achieved before migration completion
By deploying viax at the start of the migration, the company achieved meaningful outcomes years ahead of schedule.
Immediate outcomes (2021–2024):
Eliminated 100% of manual order entry
Improved order accuracy and pricing consistency
Reduced customer service workload through self-service
Increased distributor satisfaction and visibility
Lowered ERP load by reducing real-time queries
Migration outcomes:
50% of sales organizations migrated to S/4HANA with zero distributor disruption
No re-implementation required as orgs transitioned
Business transformation decoupled from ERP timelines
Just as importantly, regression risk disappeared. Once distributors experienced modern self-service ordering, reverting to manual processes was no longer possible.
Key Architectural Decisions
What viax Calculates (not ERP):
Pricing using ERP pricing records
Product availability using ATP engine
Delivery date estimates
This reduces ERP load while maintaining pricing accuracy. When ERP's final calculation differs from viax's calculation, the discrepancy surfaces immediately for resolution.
What ERP Still Owns:
Final pricing calculation (viax detects discrepancies)
Credit checks
Legal blocks
Fulfillment execution
This preserves ERP as system of record while moving customer experience to viax.
Why ATP Engine Matters: The availability engine calculates by sales org + product without repeatedly querying ERP. During migration, different sales orgs query different ERP instances transparently.
Lessons for Other Enterprises
If you're migrating to S/4HANA:
Don't wait for migration completion to modernize business processes
Deploy abstraction layers that support both source and target ERPs
Migrate incrementally without customer disruption
Achieve business outcomes during migration, not after
If you're considering custom portals:
Coexistence requirements make custom builds even more expensive (two ERPs to integrate)
Abstraction layers designed for ERP coexistence solve this natively
Focus development on differentiated capabilities, not ERP integration
If SAP tells you to wait:
Waiting delays business outcomes unnecessarily
The right architecture enables transformation during migration
Your customers don't care about your ERP migration timeline
The Six-Year Transformation
This company started their S/4 migration in 2021 with a target completion of 2027. By deploying viax upfront:
2021: Launched distributor self-service on ECC
2024: 50% of sales orgs on S/4, distributors unaware of the transition
2027: Migration complete, all distributors on modernized process for years
The alternative? Six years of fax-based ordering followed by a risky big-bang cutover in 2027.
Why this pattern matters
This example reflects a broader pattern across enterprise ERP migrations. When execution is decoupled from systems of record, business transformation no longer needs to wait for technical milestones.
Enterprises can modernize customer experience, reduce operational friction, and move revenue forward while migrations proceed safely in the background.
Waiting six years for transformation is a choice — not a requirement.
About viax
viax is the revenue execution layer for enterprises navigating complex systems and constant change. We help organizations separate revenue logic from systems of record so they can modernize customer-facing processes, extend legacy ERP investments, and simplify future migrations—without disrupting the business.
